Our AI engine will use "Reverse ASIN (Amazon Standard Identification Numbers) Search" to help self-published authors optimize your book listings (e.g., on Amazon)
by analyzing successful books in their niche. Specifically, it will:
Identify Keywords: Extract the keywords that top-selling or popular books - identified by their ASINs -
use in their titles, descriptions, and metadata to drive sales.
Provide Insights: The search will provide you with actionable recommendations to authors, such as which keywords to incorporate into their own book titles, subtitles, descriptions, or advertising campaigns to improve discoverability and sales.
For self-published authors, this service is a game-changer because keyword optimization is critical for ranking higher in Amazon’s search algorithm,
attracting organic traffic, and competing with established titles.
You can—and often should—use a competitor’s ASIN as the input for a reverse‑ASIN search, but it really depends on your goals:
Competitor Intelligence
Why: By plugging in a top‑performing rival’s ASIN, you’ll uncover the exact keywords they rank for, including long‑tails you might not have thought of.
Benefit: See high‑ROI terms and see gaps in their strategy you can exploit. Own Listing Audit
Why: Entering your own ASIN lets you verify which terms you actually rank on versus which you think you’re optimized for.
Benefit: Identify weak spots in your listing (e.g. keywords you’re targeting but not ranking for).


Own Listing Audit
Why: Entering your own ASIN lets you verify which terms you actually rank on versus which you think you’re optimized for.
Benefit: Identify weak spots in your listing (e.g. keywords you’re targeting but not ranking for).